Mind The Achievement Gap Button

Project:

My Role:

More and more the education discussion within the United States is focusing around the achievement gap and how to narrow it. After attending Urban Arts Partnership’s Fall Retreat and watching Waiting For Superman, I was struck with this idea for a pin.

I designed and produced these Mind The Achievement Gap buttons for everyone in the office as a little reminder of why we do what we do.

Update 1: The folks at Urban Arts dug the pin so much that we ended up making a couple hundred and giving them out at 24 Hours Play on Broadway 2010, an incredible fundraising event for Urban Arts Partnership that was sponsored by Mont Blanc.

Update 2: The Associated Press shot a bunch of red carpet footage at the 24 Hours Plays after party. In addition to Julia Stiles, Anthony Mackie, and Gloria Estefan, they interviewed Jan-Patrick Schmitz, CEO of Mont Blanc, who is wearing one of the Mind The Achievement Gap buttons on his lapel! You can see it at the end of this clip:
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