Project:

My Role:

In reviewing my work, I realized that I very rarely used serif fonts. To get over that, I decided to design a series of posters using only serif fonts.

I designed this tongue-in-cheek Pro-Serif PSA poster series. Focusing on three major characteristics of serif fonts (their different faces, their inherent flare, and the range of emotions they can convey), I designed three phrases that showed how, while those characteristics can be perceived as weaknesses, they are really strengths.

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